About Forever Muse Collection

Forever Muse Collection is a Black woman-owned jewelry brand rooted in healing, identity, and everyday luxury.

Founded by Alete’ Dotson, Forever Muse was born from a personal journey of rediscovery after years of hiding, caregiving, and surviving. What began as a way to reclaim her own confidence became a movement to help other women do the same.

We create timeless, tarnish-resistant jewelry for women who want to feel powerful in their softness and bold in their beauty. Whether you're navigating motherhood, business, healing, or just finding your way back to you—our jewelry is designed to meet you in real life.

From dainty everyday earrings to bold, statement pieces—our collections are made to move with you from school runs to boardrooms, from brunch dates to date nights.

This is more than jewelry.
It’s a reminder that you’re still her.
Always have been.

Forever Muse Collection: Jewelry for real life. For women who wear every title and still make room for themselves.